Vera Moreira communication is a company specialized in press advisor with the commitment to make corporative journalism of quality, compromised to the ethics.
Our aim is to become public the related information of the customer (product or company), with planning and journalistic treatment. In such a way, the information has interest for the media the point to become notice.
To Make the news
Vera Moreira is a company to all the communication solutions. Our based is press advisor.
OTHER PRODUCTS IN CORPORATIVE COMMUNICATION
Vera Moreira Communication has great " expertise" in press advisor and it develops other products in corporative communication, as:
Media training for executives and door company voice;communication consulting integrated for " house organ" or public relations;
3. Publication confection virtual or printed publication, like: magazines, periodicals and "newsletter" corporative;
4. Verification and writing of texts for sites;
5. Strategical plan for action of spreading;
6. Organization of events for launchings of products with focus in the press;
7. Organization to press conference "on-line" or actual;
8. " Job" for book´s launching, CDs, exposition or collection.
The costs for each product of corporative communication are argued from the volume of work, regularity, stated period of development and delivery of the work.
Media training
Customers
Professionals
Strategical partnerships
contact
Media training
Vera Moreira Communication works the image of the customer, with enterprise communication, focus for this customer turns source. So, the press assessorship uses processes pro-asset, as suggestions of guidelines to the most varied vehicles of mass communication; and receptive, with agile attendance to the press.
We value our credibility with the journalists. Vera Moreira Communication is an assessorship of ethical and compromised press with the truth. We serve as a link between the company and the press. One of the communication products is to training the customer to give a good interview and if to express clearly in any activity.
The imperfections in an communication of a company can cause innumerable misfortunes, as lack of affinity with customers, weakness of mark and institucional image, crises with the press. To appear in the scene of the information is extremely necessary for that they glimpse to participate of competitive markets. But it is necessary that "speakers" well they are trained and they dominate the different types of media to obtain to potential its message in the interviews. For this, we make Media Training. Any doubt on the relationship between the source and the press is clarified in a lecture of Measured Training.
With the presentation of real cases and simulation of situations of day-by-day with the press, for a healthy relationship with the journalists.
Structure of Measured Training
Media Training is composed for three workshops, with objective to prepare the customer to understand the press, its necessities better and particularitities.
1. Lecture - explanation about on the different medias and its peculriedades as vehicle for interviews. Presentation in PowerPoint.
2. Training with professionals (radio, periodical and magazine) – with simulation of interviews, situations - positive and negative - of exposition and relationship with the press. The simulations are important to train "timing" of interview for each type of media, facilitating the transmission of the corporative message.
3. Training for TV - external simulation of interview, positioning in studio or, preparation for exposition repercussion.
Professionals
Media Training is carried through and supervised for Vera Moreira and counts on the participation of professionals of the great press, that beyond acting in day-by-day of writing, also is " coach" of entrepreneurs, executives and leaderships syndical politics and.
The press advisor is a stamp of quality of a company, entity, economic or associative professional of prominence in its area of performance, OnG´s and OCIPs, groups, schools and rendering of difeenciados services. To have the work of a communication professional demonstrates as this customer treats and promotes the information - internal and external - as strategical for the success of its corporative action. The Customers of the Vera Moreira Communication if detach for the value of its information and opinions for the media, its envolvement with the organized civil society and the economic development of the country.
Coach in Communication
Liberal professionals, ,companies, scientists and ONGs have great potential to become source for the media, but players needs a professional work to have an institucional image front to its.
The Vera Moreira quick Communication is a service de" coach" in communication, identifying the chances better to display the mark or the knowledge that the customer wants to transmit for the society, either through the press of proper canals of communication.
Products of Corporative Communication
We can make: press advisor, institutional video, video of training, measured training for managemental body, newsletter electronic, newsletter of the RH-endomarketing, periodical or reviewed institutional, launching of products, internal program of radio (without commercial connotation), to write speeches (ghost writer), commemorative publications, to organize historical museum of the company and consultancy.
Consultancy for teams of corporative communication
We can train and make strategical consultancy for teams of internal communication, either an assessorship of the press or coordination of institutional marketing, with diagnosis of the demands, solutions and training of teams.
Accompaniment of Projects in Corporative Communication
To standardize of communication, the Vera Moreira Communication can make advisory accompaniment stops: confection of site, folders, cards, identification in work environments, training in communication to callcenter and implantation of the marketing plan. We consider a consultancy, that will help to choose agencies specialized in visual communication, propaganda and advertising agency; and will follow the processes of development and approval of the works. This work will be intense and have cost/hour, being that in trip case toll will be charged and combustible (with presentation of respective forma bills of sale).
Structure of attendance
We have infrastructure to take care of press and demand out of S.Paulo, with strategical partnerships with companies with the same concept of agile and compromised attendance with the customer. The Vera Moreira Communication believes the personalized work as form of qualification of the attendance and consequence conquest of satisfactory results.
THE INFORMATION WORKED FOR PROFESSIONALS
The press advisor is a journalist specialized in the customer. The Vera Moreira Communication enlists its professionals having as requisite the experience in effective works in the medias: reporters, producers and specialists in text. The company´s professionals always have credibility next to the vehicles for its performances and knowledge of the medias, searching to adjust the customer as information source, with the same language of the writing professionals.
VERA MOREIRA
The company is commanded by Vera Moreira, journalist graduated for FIAM in 1984, acting in radio, television, periodical, press advisor and politics campaigns. In the electronic media it was reporter of the radios Globo/Excelsior and Bandeirantes and of the TVs Cultura and Manchete. In the media printed, she wrote for periodicals Diário Popular and the O Globo. She has great experience in Assessorship, as much in the enterprise area as in the public sector, having participated of the team of assessorship of communication of the Procon (83/84); as associate assessor of the press of the secretaries of State of the Work (91/92) and the Culture of the State (92/93) and also as assessor of the state deputy Adilson Hunter Alves (93/94). Vera Moreira was press assessor, during the campaigns politics, of two candidates to the government of the state of São Paulo: Fleury Filho (90) and Barros Munhoz (94). She made the electoral radio´s program of the victorious candidate of Osasco, Silas Bortolozzo (96)
Ana Finatti is partner and manager administrative-financier. She makes the attendance for all the customers, suppliers and internal team.
Strategical partnerships
The Vera Moreira Communication keeps strategical partnerships with companies consisting of professionals of first line, with wide expertise in the performance areas.
These partnerships allow to agility and cost just to develop presentations virtual printed or, installation of radio web, advertising campaign, politics campaign and book edition
To contact
R. Itapeva, 240 - Conj 1502 Bela Vista CEP 01332-000 (Crosspiece of the São Paulo Avenue - Trianon-Masp Station of the Subway) Tel: (11) 3253-0586 or 3253-0729
